Four Ways to Measure Social Media Effectiveness
As an adjunct to the blog post I had this week, this is a good, straightforward article on four dimensions of metrics for determining if your social media efforts are paying off. For me, it's about education; if my readers get value out of looking at my blog, and reading the content that I post. Are you similar? Do you drive for engagement? Let me know--maryanne.steidinger@invensys.com.
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