Thursday, March 28, 2013

Mobile Business Intelligence – Future of business strategies

The success ratio of analytics and business intelligence in any organisation is measured always by the user acceptance levels and how pervasive is the BI for the company and also how it aids in the decision making process. All this have given prominence to mobile business intelligence in recent times.

Research has shown that there are various trends of mobile business intelligence which will shape the tactics and strategies of the organisations in the future years. The smartphones are now the most important technologies used by businesses for improvement of business intelligence adoption. Though the mobiles enable BI for attracting the users and reaching new clients, ease in using and an experience which can engage the user is vital for the success of any policy of BI.

A broader data base will always generate insight for improved decision making. In operational environments, the mobile dashboards along with multiple sources of data from the relevant systems will result in enhancing the awareness of the decision makers according to the situations on field. This will eventually lead to betterment of the operational decisions. Each business will look for making better utilisation of the information they have in hand.

The top notch of managers in organisations is seen enthusiastic in the adoption of mobile business intelligence. The early signs are encouraging in this sector and are showing gradual traces of replacing the presentations, spread sheets and mails being used for insights of business.

The real drive that fosters the adoption of mobile business intelligence is not the mobility itself. The enthusiasm is mainly derived from engaging experience and ease of usability as mentioned earlier. The fast access and convenience to timely and relevant business data are attributes which are increasing the liking for mobile business intelligence in the form of smartphones and tablets.

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