·
It shows that the industry you are in is
thriving & growing (no one gets into a dead industry unless they are trying
a last-ditch effort)
·
It fosters innovation, creativity, and out of
the box thinking (mobile reporting on a cloud? Workflow for industry? Enterprise Manufacturing Intelligence? These were all concepts that came from people
needing applications to conform to the ways they did business, and not what was
already available)
·
There’s strength in numbers. One company in a line of business can only
drive so much interest. Adding
competition brings complexity, dimension, to the offerings. MES wasn’t a “real” industry until a bunch of
competitors got together, announced they were supporting this segment, and
carved out expectations to what the applications would perform like, bring to
the user, and achieve from a return on investment and performance perspective.
·
It promotes industry standards. This is beneficial
for end users, because it helps them to expect specific functionality from any
entrant into that market. There’s uniformity
at least in the way the applications will interact with one another, so if they
don’t play well, they normally don’t last too long as a standalone vendor.
·
It brings users choices. The products you offer today can be
significantly different than the products you offer in two or three years. The positioning you have may also change, to
conform to trends, customer needs, and market movement. If a competitor happens to uncover some
nascent need in an industry, and you realize that you too can meet those needs,
how great is that—you have free market research working for you! The
competition has driven you to improve your value propositions, positioning, and
benefit statements. So it’s a constant cycle of discovery and offerings, and
everyone (users, vendors, industry) profits.
So say thanks to the competition, let the best company win,
and we all benefit in the long run!
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