as marketers, it's always interesting to understand why some product launches succeed, while others fail. It's not just product--but reaching the unmet needs of your audience.
For the industrial market, we see daily the need for better reporting, analysis, visualization. There are a plethora of products available from your favorite industrial vendor, and for some, that may be enough. Other customers may want "best of breed" to ensure that their needs are met.
We at Invensys have viewed our real-time platform as a cornerstone of our offerings, building out that framework for visualization, analysis and execution. It's a way of managing not only initial needs, but growth and expansion. And it works.
No comments:
Post a Comment