Friday, August 2, 2013

Repost: Mobile Tops Desktop for Social Sharing

Interesting study: more social sharing is done with mobile devices than with PC's.  This to me means a couple of things: people don't have the time to read, or process long articles, they like "sound bites" and a mobile device is perfect for that; they use any spare time to browse and share; and we, as marketers, have the responsibility to present information succinctly, and in formats that can take advantage of the mobile format.

For industrial automation products, this is a growing market segment: mobility. Providing not only the applications that take advantage of the portable form factor, but present information, and allow you to interact with the software, in a natural and intuitive manner.  In the past few years, we've seen products such as our SmartGlance mobile reporting, and IntelaTrac mobile work force management software, be widely adopted by industries such as food and beverage, oil and gas, and refining.  It helps people with productivity, collaboration, and information management, without being behind a desk.  It maps the way people work, which is a good thing.

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