Monday, July 15, 2013

HP Launches AR Platform, Tracks Print Ads Digitally

The cornerstone of marketing is to track that your messages are truly reaching your target audience.  Well, it seems as if HP has actually come up with a tool that does just that.  It allows marketers to track, digitally, the hit rate of their ads.  This can be a fantastic method of allowing adjustments on the fly, targeting subsegments of your audience, and even the efficacy of two different ad approaches.  I hope it really works!

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