Monday, July 15, 2013

HP Launches AR Platform, Tracks Print Ads Digitally

http://www.mediapost.com/publications/article/204438/hp-launches-ar-platform-tracks-print-ads-digitall.html#axzz2Z7tNQIHh



The cornerstone of marketing is to track that your messages are truly reaching your target audience.  Well, it seems as if HP has actually come up with a tool that does just that.  It allows marketers to track, digitally, the hit rate of their ads.  This can be a fantastic method of allowing adjustments on the fly, targeting subsegments of your audience, and even the efficacy of two different ad approaches.  I hope it really works!

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