http://www.mediapost.com/publications/article/204438/hp-launches-ar-platform-tracks-print-ads-digitall.html#axzz2Z7tNQIHh
The cornerstone of marketing is to track that your messages are truly reaching your target audience. Well, it seems as if HP has actually come up with a tool that does just that. It allows marketers to track, digitally, the hit rate of their ads. This can be a fantastic method of allowing adjustments on the fly, targeting subsegments of your audience, and even the efficacy of two different ad approaches. I hope it really works!
No comments:
Post a Comment