Crowdsourced packaging at Wrigley, Heineken | Packaging World
Like the idea of crowdsourcing very much. If two heads are better than one, then why not 100? 1000? It makes perfect sense and as a marketer, getting that type of end user participation is critical (and really hard) to do. Are you using crowdsourcing for your industry? Would like to hear your experiences, successes, and challenges!
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