Tuesday, July 16, 2013

Crowdsourced packaging at Wrigley, Heineken | Packaging World

Crowdsourced packaging at Wrigley, Heineken | Packaging World


Like the idea of crowdsourcing very much.  If two heads are better than one, then why not 100?  1000? It makes perfect sense and as a marketer, getting that type of end user participation is critical (and really hard) to do.  Are you using crowdsourcing for your industry?  Would like to hear your experiences, successes, and challenges!

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