Wednesday, February 26, 2014

Join me at the #MarketingtoEngineers Conference Monday, March 31 in Downtown Chicago!

    Join us at what is planning to be "the" event of the season!  A focused day of presentations and discussions on marketing to engineers.  As any of you know, Business to Business marketing is very different than the Business to Consumer marketing.  For one thing, our audience is a lot more educated, less apt to be swayed by shiny objects and pretty pictures, and more fact and logic focused.  This makes it extremely challenging to create the value propositions and positioning that are "real" and tangible, versus soft and fluffy.

    I'll be discussing how to create an integrated marketing plan--ie, all of the facets it takes to bring a product (or service) to market.  I'm basing it on my many, many years of working both in sales & marketing in industrial automation.  I'll be joined by Rob McGreevy, VP of Operations, Information and Asset Products here at Schneider Electric (Invensys). It should be a lot of fun, and a lot of great networking.  I hope you can make it!

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