Repost: 14 Product Launches That Rocked And Why, with comments

http://adage.com/article/news/14-product-launches-rocked/243273/

as marketers, it's always interesting to understand why some product launches succeed, while others fail.  It's not just product--but reaching the unmet needs of your audience. 

For the industrial market, we see daily the need for better reporting, analysis, visualization.  There are a plethora of products available from your favorite industrial vendor, and for some, that may be enough.  Other customers may want "best of breed" to ensure that their needs are met.

We at Invensys have viewed our real-time platform as a cornerstone of our offerings, building out that framework for visualization, analysis and execution.  It's a way of managing not only initial needs, but growth and expansion.  And it works.

Product Marketing Manager Job Available!

Want to join a dynamic product marketing team?  Do you have experience with asset management, mobility, or workforce enablement products?  I have a job available for a Product Marketing Manager for our Avantis, IntelaTrac, and SmartGlance product lines.  Apply today!

Coca-Cola Swaziland uses Wonderware Solutions to Optimize Energy Usage and Reduce Costs

Recognizing the need for an effective energy management strategy, Coca-Cola Swaziland (Conco Ltd.) decided to investigate further and what they found surprised everyone.

While there are many definitions for energy management, they mostly focus on two aspects; maximizing profits or minimizing costs through lower energy consumption. However, it’s rare to see actual practical examples of how one actually goes about achieving these desirable goals and that’s because the solution is a great deal more complex than switching off something when it’s not in use.

Coca-Cola Swaziland  selected a range of software solutions from the Invensys Wonderware stable to help them manage energy consumption and costs. These solutions included the System Platform based on ArchestrA technology, Historian and Client, InTouch SCADA / HMI, Information Server, SmartGlance for mobile reporting and Wonderware’s Corporate Energy Management (CEM) package.
Read the entire story of their success here.

Cover Story: Proven technology, including smart phones, tablets, and hand-held devices, enables step-change operations improvements | ISA

Cover Story: Proven technology, including smart phones, tablets, and hand-held devices, enables step-change operations improvements | ISA

by Kim Custeau and Lane Swensen, Invensys

Invensys Participates in CityNext

“Our participation in Microsoft CityNext demonstrates our commitment to helping cities be smarter, more sustainable and more innovative now and to modernize for the future,” said Rob McGreevy, vice president of platforms and applications for Invensys. “Microsoft’s latest technologies will provide us with greater opportunities to help our municipal customers transform and modernize their city operations using familiar, secure Wonderware technology and devices. Through this program, cities will be able to engage their citizens and businesses using mobile applications and big data analytics, helping to accelerate innovation and opportunities through community development and workforce enablement programs.”

Read the entire press release here:
http://iom.invensys.com/EN/pages/IOM_NewsDetail.aspx?NewsID=594

Repost, with comments: Empowering Shop-Floor Leaders to Optimize Energy Performance [DATA]

http://blog.lnsresearch.com/blog/bid/185439/empowering-shop-floor-leaders-to-optimize-energy-performance-data?source=Blog_Email_[Empowering%20Shop-Floo]

Energy management is a key component in optimizing the performance of your operations, as well as reducing the total cost of producing products.  Real-time energy management allows you to be more proactive and responsive to conditions that are out of norm, as well as to refine and improve consumption and compliance.

Wonderware understands the importance of energy management, and brought out two years ago its application, Corporate Energy Management.  Built on the real-time data platform of System Platform, CEM allows users to view real-time energy utilization, fed by a variety of meters and profiled in an interactive display.  It supports and reinforces corporate initiatives for #sustainability, compliance, and green initiatives.

News Release: ArchestrA Workflow 2012 R2

ArchestrA Workflow provides a platform for collaboration between people, equipment and systems. If you have processes that must be enforced--such as corrective action, quality remediation, lock out/ tag out or alarm management, for example, you can use ArchestrA Workflow to ensure that the operations are conducted in a safe and consistent manner.

This new release for ArchestrA Workflow includes enhancements to its mobile application, as well as support for virtualization--the stepping stone to the cloud.

The entire release is accessed here:
News Release