http://www.foodnavigator-usa.com/Suppliers2/Mobiles-Millennials-and-IndieWomen-Supermarket-Guru-explores-what-s-big-in-2014?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright
"Mobile devices continue to fuel consumer demand for increased transparency; more convenience; and quick, easy opportunities to be social. Expect continued emphasis on technology and social media as trend-savvy, authenticity-minded Millennials start having families of their own, along with a call for healthy, convenient foods from the growing influencer segment known as IndieWomen, according to “Supermarket Guru” Phil Lempert’s top consumer trends for 2014."
I always pay attention to articles that examine the sentiments and drivers for consumer behavior. First of all, it shows macro trends that will eventually ripple into the conservative world of industrial automation: #mobility, #cloud, #big data, #social all started with the consumer market, and made their way into industrial offerings. Sometimes, these trends need a push--like Microsoft's
Azure program, which supports commercial offerings to further their platform, or partnerships leading to products such as
SmartGlance to address cloud, mobility AND big data--a trifecta as it were.