I read this article with interest, not for the "surfing" aspects but for the Toffler similarities, mapping the transformations of the food industry to the development undergone by the industrial automation industry. The two industries are interconnected for a number of reasons: one, due to the supplier/provider relationship--the food industry, like the automotive industry, is one of the key consumers (and drivers) of the automation market. Their needs--for faster, more accurate production, operations visibility; deep quality functional integration, more advanced analytics, reporting, and control, are answered by the automation industry's developments for better Human Machine Interface products, the dashboards of Enterprise Manufacturing Intelligence software, and the convenience of mobile-based reporting.
Taking technology advances and making them usable solutions--that's the focus of industrial automation.
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