Top-selling new products of 2012: IRI Reveals Annual New Product Pacesetters
What's interesting about this study is:
*new products are capturing more sales than product extensions
*the economic downturn continues to be reflected in sales of "luxury" home consumables (frozen drinks, K-cups for coffee makers, and popcorn that makes its own bowl)
but overall, the market is still showing vitality and momentum.
It's an interesting parallel to look at B2B sales (basically, selling to companies, versus to the end users) because we can still use some of the tactics, and understand the strategies, of making new products more successful.
No comments:
Post a Comment