This very short video from #General Mill's VP of Marketing tells a great story on finding your brand's purpose. He uses their Betty Crocker brand as the basis for reinventing and re-invigorating sales by uncovering who uses the brand and for what reason. I think about the @SchneiderElectric purchase of #Wonderware as ancillary example, and how we're looking at brand extensions, fit within the greater Schneider Electric portfolio and one thing is very clear--that the benefits that Wonderware has brought to the industrial automation market for over 25 years still exist and are still drivers to this day. Customers struggle with legacy application integration, homogeneous control environments, implementing new technology into a changing workforce. It was true over two decades ago, and it's still true today. It takes commitment, it takes vision, and it takes a collective effort to ensure that your strategies and goals for automation, information management and operations tuning get executed. We are a tool in your portfolio of solutions, (albeit an important one!) but without the drive and cooperation of many, it doesn't get the impact or the results.
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