I'm sure you are familiar with those "spot polls" that capture instantly your vote, and display the results at that moment? Well SmartBrief did an interesting one on "Does your company publish any "thought leadership" material."
The poll itself can be accessed below:
http://www.smartbrief.com/news/mma/poll_result.jsp?pollName=800E3242-8F25-4E16-9873-DC427DFBEB0C&issueid=D96FE4E2-6A14-4BB9-99DC-FD0FB4E9B0A4©id=5C6201C5-29A7-4FF2-8FBB-665F897B11F9&vote=success
What is interesting about this poll is the almost perfect split between "yes" and "no" answers. Either a company is in it all the way, or they ignore it. There's no halfway point.
Personally, I think social marketing (LinkedIn, Twitter, Facebook) are excellent tools for promoting your thoughts and opinions, and it is so simple to do, that I can't imagine anyone with 5 minutes to spare not taking advantage of this fabulous medium.
