It's no surprise that Twitter has continued to gain favor for brand marketing. After all, it's short, requires you to be ver focused and pithy in your positioning and messaging. And for the mobile platform, it's a perfect presentation and user interface.
For the industrial B2B vendor, I don't think we do enough in maximizing our use of this technology and venue. Of course, we use to promote events, or press releases, or for sharing interesting reading materials. But new product development ideas? Or sneak previews of product releases? Not really.
The automation market is getting used to using mobile devices for activities such as reporting and analysis--SmartGlance and Wonderware Intelligence are two smart device enabled applications. But news, promotions and information sharing are a different animal.
Since consumers (including myself) are so tethered to our devices, it makes sense to try to optimize our messages and campaigns to include a mobile aspect. I would welcome any ideas you as my readers have on this subject. Email me at maryanne.steidinger@invensys.com...
