What You Want to Read-- A Recap of My Top Posts

You, my readers, are the ultimate determinator (is that even a word??) of what we write.  When I look at the posts I've had over the past year or so, the content that you seem to respond to isn't necessarily the heavy duty, technical specs and product details of the wonderful portfolio of software products that Invensys Operations Management offers.  Instead, it's a higher level, socially conscious view of what's going on in the world of industrial automation.

Using Social Marketing for Thought Leadership

I'm sure you are familiar with those "spot polls" that capture instantly your vote, and display the results at that moment?  Well SmartBrief did an interesting one on "Does your company publish any "thought leadership" material."

The poll itself can be accessed below:
http://www.smartbrief.com/news/mma/poll_result.jsp?pollName=800E3242-8F25-4E16-9873-DC427DFBEB0C&issueid=D96FE4E2-6A14-4BB9-99DC-FD0FB4E9B0A4&copyid=5C6201C5-29A7-4FF2-8FBB-665F897B11F9&vote=success

What is interesting about this poll is the almost perfect split between "yes" and "no" answers.  Either a company is in it all the way, or they ignore it. There's no halfway point.

Personally, I think social marketing (LinkedIn, Twitter, Facebook) are excellent tools for promoting your thoughts and opinions, and it is so simple to do, that I can't imagine anyone with 5 minutes to spare not taking advantage of this fabulous medium.